Service Intelligence

Data Intelligence

Transforming raw data into strategic business advantages.

Data is useless without insight. We combine massive scale extraction with analytics to provide trends, patterns, and predictive signals for your industry.

Collected data answers "what is on the page". Intelligence answers "what changed, and does it matter". That means the same fields over time, from enough sources that one outlier does not move the number.

We handle collection and the layer above it: normalising entities across sources, tracking a metric through time, and flagging movement worth looking at rather than shipping a spreadsheet nobody opens.

What Data Intelligence includes

Trend Discovery

Identifying emerging market patterns before your competitors.

Competitive Gap Analysis

Finding where you can outperform in the market.

Consumer Behavior

Analyzing how users interact with products across the web.

Predictive Signals

Forecasting market movements based on web activity.

Technical Protocol

  • [1]Machine Learning Models
  • [2]BigQuery Integration
  • [3]Data Visualization Hooks
  • [4]Anomalous Detection

Common Use Cases

Investment ResearchStrategic PlanningProduct DevelopmentCrisis Monitoring

Enterprise Standard

99.9% Extraction Reliability

What you get

Every record carries these fields

The schema is yours to change — add fields, drop fields, rename them to match what your systems already read. This is the default.

FieldTypeWhat it is
entity_idstringThe thing being tracked, resolved across sources.
entity_namestringCanonical name after matching.
metricstringWhat is measured - price, headcount, listing count.
valuedecimalThis period’s figure.
previous_valuedecimalLast period, so change needs no join.
change_pctfloatComputed, so every consumer agrees on it.
periodstringThe window the figure covers.
source_countintegerHow many sources support it. One is a rumour.
confidencefloatLower when sources disagree.
Sample output

One record, as it arrives

CSV or a database table — whichever your BI tool reads.

Values here are illustrative. On a real sample these are your products, from your target sites — see below.

record.json
{"entity_id": "ent_3391","entity_name": "Example Competitor Ltd","metric": "active_listings","value": 12840,"previous_value": 11960,"change_pct": 7.36,"period": "2026-W41","source_count": 4,"confidence": 0.91,}
Who buys it

What people use it for

Strategy and corporate development

Competitor movement tracked on the same basis each week.

Venture capital

Signals across portfolios and pipelines, from public sources.

Property and hospitality

Supply and rate movement across portals, normalised into one view.

What it costs

Three ways to buy, and what moves the number

Fixed price

A defined one-off project with a known scope and a delivery date.

Retainer

Continuous collection, weekly or monthly. Selector fixes after a site changes are included.

Dedicated developer

A scraping engineer working inside your team, for roadmaps rather than deliverables.

What drives the quote for data intelligence

  • How many entities, and how hard they are to match across sources.
  • How many metrics, and how far back the history needs to go.
  • Delivery shape - a table is cheaper than a dashboard.
  • Review depth, where a human checks the movement before it ships.

How we price it →

Your options

Build it, buy a tool, or have it run

All three are reasonable. Which one fits depends on how much of this you want to own.

Build it in-house

The collection is the smaller problem. The work is resolving that "Example Ltd", "Example Limited" and "example.com" are one entity, keeping the same measurement basis for a year so a trend means something, and not shipping a 7% move that is one source changing how it counts.

Buy a self-serve tool

BI tools visualise what you give them. They do not tell you that this week’s figure came from three sources and last week’s from four, which is the difference between a trend and an artefact.

Have it run for you

Entities resolved across sources, a metric tracked on a constant basis, and a confidence figure that drops when sources disagree - so a number you would act on is distinguishable from one you would check first.

Honestly

What goes wrong, and what happens then

Collection breaks. The question worth asking a supplier is not whether it breaks but whether you find out from them or from your own data.

A source changes how it counts the thing you are tracking.

What it costs you

A step change in the series that looks like the market moving and is a definition changing.

What we do

source_count and confidence ship with every figure. A move supported by one source out of four is visible as such before anyone acts on it.

The same company appears under three names.

What it costs you

You undercount a competitor by two thirds and conclude they are smaller than they are.

What we do

Entity resolution runs across sources with variants retained, so a merge can be inspected and reversed.

A source goes quiet for a week.

What it costs you

The metric drops, nobody knows whether the market moved or the collection did.

What we do

A missing source is a gap, not a zero. The series shows the gap rather than averaging over it.

Before you ask

What we will not do, for this service

  • Report a figure from a single source as though it were corroborated.
  • Track individuals - entities here are companies, places and products.
  • Infer a metric a source does not publish and present it as measured.

The full terms →

How the work runs

The same six steps on every engagement, whether it is one site or ten thousand.

  1. STEP 01

    Interaction

    Hand-shake connection has been established between potential customer and Business Team.

  2. STEP 02

    Consultation

    Potential customer exchange information and Business Team consult them with expert advice.

  3. STEP 03

    Evaluation

    Compliance & Technical specialist examines the identified business need of potential buyer.

  4. STEP 04

    Execution

    Potential Buyer confirms the compliance details to allow Engineering team to start Execution.

  5. STEP 05

    Disposition

    Delivery team dispose off the Exemplary Service to ensure the customer delight.

  6. STEP 06

    Exceed Expectation

    Build a strong long term relationship with a client by exceeding their expectations at every stage.

Questions people ask about data intelligence

What formats can you deliver in?

JSON, CSV, Excel, XML, or straight into a database. We can drop files to S3, SFTP or Google Drive, push to a webhook, or expose the data through a REST API. Tell us what your systems already read and we will match it.

Who owns the data you collect for me?

You do. The datasets we produce for you are yours. We do not resell them and we do not reuse them for other clients.

Do you sign NDAs?

Yes, routinely, and we are happy to work under your paperwork rather than ours. We can also sign a data processing agreement where your engagement involves us handling data on your behalf.

How do you price the work?

Three ways: a fixed price for a defined project, a weekly or monthly retainer for ongoing collection, or a dedicated scraping developer working as part of your team. Which one fits depends on how often the data changes and how much of the work is ongoing rather than one-off.

Do you work with small businesses, or only enterprises?

Both. We have built one-off datasets for solo founders and continuous pipelines running millions of pages a day for larger teams. The approach is the same, the scale is not.

Every question we are asked →

Before you commit

Request a free sample 100 rows within 24 hours

Send a target URL and the fields you want. We return 100 real extracted rows within 24 hours so you can check the structure and the quality yourself, before any money changes hands.

See pricing
  • Send one URL and the fields you want.
  • 100 real rows back within 24 hours.
  • No payment, no commitment, no contract first.
  • If it cannot be collected properly, we say so.
Related reading

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